STRIDE Project F2

STRIDE Project F2

Discovering a Potential Market for the Integration of Public Transportation & Emerging Shared-Mobility Services

Portrait of faculty member Dr. Lili Du of the University of Florida's Engineering School of Sustainable Infrastructure and Development with the Herbert Wertheim College of Engineering.
Dr. Lili Du, University of Florida

Research Team

Lili Du, University of Florida
Xia Jin, Florida International University

UTC Project Info Sheet
Final Report 
Technology Transfer Final Report
Project Brief - Methods to Determine Market Opportunities for
 Public Transportation & TNC Hybrid Systems


The advancement of communication and information technology enables travelers to conveniently request, track and pay for trips via mobile devices. It promotes emerging travel modes such as shared-mobility services, which include car-sharing, bike-sharing, etc. As these advanced travel modes emerge, there is a pressing need to understand how they may reshape the way people travel and how these shared-mobility modes and current public transit system may work together to find new opportunities for serving mobility needs. Although many have discussed the future of transit in light of emerging technologies as well as their potential cooperation, very little is known on how to capture and quantify potential passengers and where and how we can integrate this emerging mobility and public transit service.


  1. Spatial analysis techniques: Identify potential demand market for extending transit market based on network assessment (for first/last mile connection) and land use pattern (for underserved communities and rail/air connections) with consideration to integrated mobility systems;
  2. Machine learning approaches: Discover supply market (i.e. temporal-spatial service gaps) for integrating shared mobility modes and public transit to serve those communities and locations in terms of operational needs;
  3. Integrated models: Relate demand-supply potential markets to the intermodal services integrating shared-mobility and public transit modes.

Potential Impacts

The efforts of the project will provide a snapshot to better understand the potential market for rapidly widening shared mobility and to promote the ridership of public transit as well. The outputs of this project will increase the use of sustainable transportation modes that may reduce urban congestion, emission and energy consumption. Thus, the success of this project will help establish an eco-friendly transportation system.

Who can benefit from the finding(s) of this project?

The results of this study will benefit public transit agencies and private service providers. The findings and approaches will help develop long-term visions and strategies in anticipation of new mobility needs. This provides important inputs to public transit agencies and private service providers to formulate synergistic and cooperative regulations, policies and business models that enable the creation of integrated, multimodal and sustainable mobility systems for traffic congestion mitigation embracing the emerging technologies and advancements. The improvement of traffic efficiency by promoting the use of multimodal and sustainable traffic modes will benefit users of the transportation systems. Thus, the success of this project will benefit both the supply and demand sides in urban transportation systems. It will be a win-win solution.